EMV® is a global standard for credit and debit payment cards based on chip card technology taking its name from the card schemes Europay, MasterCard, and Visa - the original card schemes that developed it. The standard covers the processing of credit and debit card payments using a card that contains a microprocessor chip
All merchants that accpet credit cards must be EMV compliant by October 2015
EMV means a new kind of experience for customer and merchant. Chip cards are inserted or dipped into the reader and left in place for the entire sale as the reader and card talk back and forth.