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Gift Loyalty Cards
•55% of gift card recipients require more than one trip to the store.
(Standard Register’s 2001 “National Consumer Survey of Plastic Card Usage and
Awareness”)
•15% of cardholders never redeem the full value of their cards.
(Standard Register’s 2001 “National Consumer Survey of Plastic Card Usage and
Awareness”)
•Retailers switching form paper gift certificates to magnetic stripe
prepaid cards realized a year over year sales jump of 15% to 46% on prepaid
cards. (Standard Register’s 2001 “Survey of National Retail Card Issues”)
•Companies can increase revenues by nearly 50% by retaining only 5% of
their customer base. (Frederick Reichheid, author of “The Loyalty Effect”)
•Consumer spending is 46% higher with companies that offer loyalty card
programs. (1999 Loyalty Monitor study by Total Research Corp. and Custom
Marketing Corp)
•Over 60% of U.S. Households said that loyalty card programs were
important in their shopping decisions. (AC Nielson Survey)
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