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Gift Program Benefits:
• Automated reporting
to reduce tedious, expensive and error prone record keeping
• Balance remains on card; with
no cash back for store returns
• Breakage
• Custom loyalty programs “merchant makes the
rules”
• Increases store traffic
• Incremental sales
• In-store point-of-purchase (POP) materials,
direct marketing and advertising capability
• Multiple location management reporting
• Real-time web views to
track transactions as they happen
• Reloadable, reusable cards
• Integrates into existing POS devices
• Web-based access to cardholder data
A major benefit to a merchant is the revenue
created from “breakage”. Breakage is the unused value remaining on the card;
and in the merchant’s cash register. It often pays for implementation and
maintenance of the entire program. Merchants also benefit from cardholders who
return to reload cards, generating additional visits to the store.
Gift Plus Program
Benefits:
• Points program runs independently of gift program
(separate transactions and databases). Merchant may utilize either one or
both programs
• Points can be tracked for loyal customers to earn
rewards
• Merchant may retain cardholder profiles and data for
marketing mailers and promotional advertising through the MyAccount™ Online
Reporting
• Incremental Sales from increased store traffic
• Each merchant makes the rules for loyalty so each
program can be unique to the merchant’s needs
• Gift Plus allows the merchant the ability to create
their own exclusive program
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